The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Northtown Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

SPCA SERVING ERIE COUNTY, Northtown Subaru Dog Days of Kenmore

Subaru Buffalo 4 Mile Chase


Did Northtown Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Northtown Subaru

Subaru and Northtown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets - SPCA Serving Erie County - Jennifer G

During the month of October 2021, the SPCA Serving Erie County partnered with Northtown Subaru for the Subaru Loves Pets initiative. In total, 395 dogs and cats found their new homes during the month including 10 kittens and 7 puppies that were adopted at the Northtown Subaru showroom during our Puppy & Kitten Adoption Event on October 27! While every adoption during the month was special to our organization, we couldn’t help but shine the spotlight on two lucky kitties, Dean and Sidney. Dean, a 1-year-old, black and white cat, arrived at the SPCA on June 3rd, 2021. He was positive for feline leukemia virus (FelV) which is a virus that weakens a cat’s immune system and can lead to more serious, and oftentimes, fatal diseases. Given his FeLV+ status, Dean was not able to be housed with other cats unless they too were FeLV+.Fast forward to September 13, when Sidney, a 2-year-old, black cat, arrived at the SPCA. He was also FeLV+, so our behavior team decided to put him in a room with Dean (who unfortunately still was not adopted). Little did they know, Dean and Sidney would become best friends very quickly! Our volunteers would often find them sharing a bed and grooming each other.Given how much Dean and Sidney loved each other, we decided to waive their adoption fees in hopes this would encourage someone to adopt them together. It was a lot to wish for, but we were hopeful the perfect home would be found.Finally on October 20, the happy ending we all hoped for came true! A gentleman came to our shelter looking to adopt a cat and when he heard the story of Dean and Sidney’s friendship, he decided he had room to bring them both home. Our staff had tears in their eyes as they watched Dean and Sidney leave the building together. We are extremely grateful to Northtown Subaru for supporting the SPCA and helping to make love stories like this possible!

WNY Furtastic Adopt a Thon - jackie b

We at WNY Furtastic are so grateful for the many years of support from Northtown Subaru. They are a great partner in spreading the word of saving the lives of so many pets looking for their forever homes. This past Saturday October 2nd, eighteen rescues gathered at the Premier Dog Sports and Event Center in Lancaster, NY to showcase the dogs, cats, puppies and kittens that were up for adoption. It was so heart-warming to see the families so excited to pick out that one special pet that will become their family member. A couple traveled from Youngstown, NY after seeing a pup on a rescue website, they adopted a puppy, that with the littermates were bottle fed when mother dog became ill. Another adopter had been looking for a very long time for a Yorkie, she shed tears of joy in disbelief she finally found the pup of her dreams. And another couple adopted both a puppy and kitten, so they would grow up together and complete their family. These are just a few happy moments for people who are passionate about giving pets a second chance at love. Thank you again Northtown Subaru, you are the greatest.

WNY Furtastic Adopt a Thon

WNY's Furtastic Adopt-A-Thon Goes Virtual - Tina C

Covid did not stop Northtown Subaru from delivering on their Love Promise! Through the 2020 ASPCA & Subaru Loves Pets grant, WNY’s Furtastic Adopt-A-Thon was able to hold a month long virtual pet adoption event. The event ran throughout October 2020 in celebration of Subaru Loves Pets Month and brought ten different local animal rescues and shelters together to help save the lives of homeless pets right here in WNY. This event allowed us to spotlight over 300 dogs and cats and offered people a way to adopt their next family member from the safety and comfort of their own home. Through the generosity of Subaru, Northtown Subaru and the ASPCA, we were able to host this virtual pet adoption event and build awareness to the plight of homeless pets. The promotion drove approximately 16,500 visitors to our customized webpage and helped find loving homes for many local dogs and cats, like Otis. Otis is a one year old, medium sized, grey pit bull mix with an unforgettable smile. Otis was seized from his prior owner and was being cared for at the Niagara County SPCA when his new owner spotted our virtual pet adoption event on Facebook and fell in love. As you can see he has become quite the snuggler. Kim LaRussa, Director of Community Engagement at the Niagara County SPCA shared all the photos and added “I am grateful to WNY’s Furtastic Adopt-A-Thon, the ASPCA and Subaru Loves Pets for giving our shelter an opportunity to participate in the virtual pet adoption event last month. Otis the pit bull was able to connect with a perfect adopter because of the positive social media promotion! Seeing how happy he is in his new home has truly meant the world.” On behalf of Otis, his new family and all of the other lucky dogs and cats who found their forever homes, we are forever grateful. Thank you!

WNY's Furtastic Adopt-A-Thon
WNY's Furtastic Adopt-A-Thon Goes Virtual

Northtown 'Shares the Love' With Animals in Need - Jennifer G

One thing that the SPCA Serving Erie County and Northtown have in common? We both love pets! Northtown has been a generous supporter of the SPCA Serving Erie County for more than a decade through event sponsorships and donation drives. It's clear that this is a company that cares deeply for the sick, injured, abused, and abandoned animals in our community. To be chosen as one of Northtown Subaru's hometown charities for this year's Share the Love campaign only further demonstrates their commitment to animal welfare. Their support allows the SPCA to continue it's mission of creating a more humane community! The more than 11,000 animals that come to the SPCA each year needing assistance can not speak for themselves, so we are grateful for corporate partners like Northtown Subaru who give them a voice and provide the resources needed to care for them!

SPCA Serving Erie County
Northtown 'Shares the Love' With Animals in Need

Northtown Makes an Impact at Buffalo City Mission - Heather M

November 19th, 2020 marked the launch of Subaru’s ‘Share the Love’ campaign, and Northtown’s own Subaru dealership’s partnership with the Buffalo City Mission. The Buffalo City Mission feeds over 600 meals a day to men, women, and children who are experiencing homelessness, many for the very first time. Customers who purchase a Forester, Outback, Ascent, or any of Subaru’s other highly desired vehicles have the opportunity to designate the Buffalo City Mission as their Hometown Charity of choice to whom Subaru and Northtown will donate $250 to on their behalf. The City Mission is excited for this opportunity for Subaru customers to choose where the support goes and Northtown’s desire to give back to the local community in ways that have real life impact on the lives of our vulnerable neighbors right here in WNY. One example of a life that was changed by those who support the Buffalo City Mission is the story of Brittany: Brittany came to Buffalo City Mission’s Women and Children’s facility, Cornerstone Manor, and through Bible study and our Transitional Housing Program, she experienced healing through the Lord’s love. “It’s changed my life completely for the better. My whole life has done a complete 180 since I have gotten here. I am happier. My kids are happy and that means the most to me, you know. Yeah, I’m just a completely different woman but for the better.” You can read more about Brittany’s story and others by visiting the Mission's website at Western New Yorkers like Brittany and her children found hope when they turned to the Buffalo City Mission. And it started with a warm meal, a safe place to sleep, individualized counseling and case management, and a host of other services that the City Mission provides. For each Subaru customer that chooses the Buffalo City Mission as their Hometown Charity of choice, the $250 Subaru and Northtown donate on their behalf, will provide 126 warm meals, or 2 weeks of shelter for 1 hurting person, or 2 weeks of counseling for an individual who needs hope that they can have a positive future. Without the generous support of companies like Northtown Subaru and its customers the Buffalo City Mission could not do what we do. Thank you, Northtown Subaru, for helping change lives!

Buffalo City Mission
Northtown Makes an Impact at Buffalo City Mission

Loving to the End - Northtown Subaru Dog Days - Melissa F

2020 marks the 10th year for the Northtown Subaru Dog Days of Kenmore The volunteers of the Kenmore Village Improvement Society (KVIS) have partnered with Northtown Subaru during this time, growing the event with thoughtful care to be the largest dog event in Western New York State. Through the years, this party for dogs and their people has helped to save the lives of thousands of dogs and helped find good homes for many thousands more! The generous, big-hearted people of Northtown Subaru, including Manager Joe Hurley make this event possible. Dog Days of Kenmore started with people who truly love dogs and the way our human lives are so positively impacted by them. One such person is KVIS founder, Melissa Foster, who along with her husband Michael, had a rescue dog named Maggie. Below is the story Melissa wrote of Maggie’s last day. On Thursday we had to say goodbye to our dear dog friend, Maggie. Last summer she went blind within only a few weeks from S.A.R.D.S. She bravely adjusted to that, then her kidneys started to fail. She lived her life right up to and including her last day. Maggie was like a child and a very good friend to Michael and I -we admired her and cherished our 11 years with her. The evening she died, Maggie had looked at me through her blind eyes for almost sixty seconds - in one of those moments that seem to stand still in time, she had let me know that she was ready. Throughout the night she was very restless and I was rubbing her gently as the dawn came. As I watched the darkness lighten to purple, I realized that it would be her last day. We had learned about a veterinary hospice service call Lap of Love through the Northtown Subaru Dog Days of Kenmore event. We arranged for a Veterinarian from that service to come to our home at 4 pm that day. After visiting family for the last time that morning, we came home and rested in the garden for a while. At 2:30 we went inside -we opened the window in our living room overlooking the garden and a gentle breeze came in. We turned on some soothing music, lit a candle, then settled with Maggie on the sofa where we had placed some towels. She snuggled in, resting her head on my lap and within minutes she started to die. Her skin seemed to sink into her form, her breathing slowed and she closed her eyes and hardly moved. Michael and I were determined to not have too many tears in her last moments, we wanted it to be as calm for her as possible -and though our throats ached, we achieved that goal for her. I had told Maggie earlier that day what was going to happen -that we knew she was ill and we were having the doggie doctor come to help her. I did this because she understood the intention of courtesy even if she didn't understand each word. The Veterinarian arrived and examined her -she didn't move when he came, just briefly acknowledged him. He gently and professionally explained what would happen -that he would give her two shots. The first shot would relieve pain and within ten minutes relax her to the point of being sedated. She received the first shot in her hip at 4:30 pm. Afterward, she closed her eyes and snuggled back into me as Michael and I sang a goodnight song to her -one we'd sing to her every night when we tucked her in her bed. We started doing that when she went blind to help her know when it was night and bedtime. After that, I told her some stories about our life together. When she lost her sight, she would sometimes be in her bed crying after we tucked her in -she was anxious and needed comfort. I found that the sound of my voice telling stories to her relaxed her and she would soon be sleeping peacefully. So she went to sleep that day as she had so many other times before, with her song and a story. At 4:40 pm the Veterinarian gave the final injection and we watched our dear girl respond to it, her body sipping four final breaths. Michael and I told her that it was ok, that she should go to paradise ...and then she was gone. We began sobbing and shaking in our grief and in our relief in knowing that her sickness was over. The Veterinarian had brought a stretcher with him and we placed Maggie’s body on it, covered in her "Good Dog" towel. Michael and the Veterinarian carried her out to his Subaru SUV and gently placed her in the back. All but her head was covered as she lay there so still, her body going to be cremated. Michael and I stood in the driveway as the Veterinarian drove away with our girl, then two very old feeling people walked past the bright garden flowers and back into our suddenly dark and lonely home. Joe Hurley and our friends at Northtown Subaru are truly heroes to us for their deep commitment to the human-canine bond. They understand that our pets are family and that each moment, even our final moments with them, are filled with great love.

Kenmore Village Improvement Society
Loving to the End - Northtown Subaru Dog Days

Friends of animals- Northtown Subaru! - Kathy N

In November 2019 Heart of Niagara Animal Rescue , Inc., received a donation of much needed food & supplies for our companion animals from Northtown Subaru Automotive. Executive Director, Joe Hurley, was on hand to provide these goods. Included in the supplies were Subaru Cares/ Love promise boxes filled with a variety of useful pet supplies to be given to our newly adoptive families the day of adoption.HON thanks Northtown Subaru for your continued generosity, support, and commitment in Sharing the Love Promise! Heart of Niagara is a 501c3 , not for profit, 100% volunteer animal rescue based in Lockport, NY (Town of Newfane). We take in local surrenders and rescue from high kill shelters through the use of our rescue home and foster homes.We have been continuing to renovate a home we purchased in the Town of Newfane to meet the needs of our dogs and are currently converting a pole barn on the property to become a community center/ obedience training center for our companions. Once the pole barn is completed we will begin our next phase of expansion by beginning a capitol fundraising project to build a new kenneling area for our canine residents and converting the old space to house feline companions in dire need in our community. If you would like more information about our rescue ( or our adoptable dogs) you can contact us at fb: Heart of Niagara Animal Rescue/, or call 716-345-7129. We are a donation -based organization and are always in need of volunteers. Again, Thank you to Northtown Subaru!!

Heart of Niagara Animal Rescue
Friends of animals- Northtown Subaru!

WNY Furtastic Adopt a Thon - Jackie B

On Saturday September 21st, WNY Furtastic completed its 9th adopt event at the Pvt Leonard Post in Cheektowaga. 13 Rescues and many vendors attended with over 750 potential adopters coming to see the adoptable dogs, cats, puppies and kittens. Year to date with the help of Joe Hurley and Northtown Subaru we have helped the rescues, shelters and fosters adopt 439 pets and in actuality 878 lives where saved, the ones adopted and the pets that are now able to be placed in shelters waiting for their furever homes. Our mission is to collaborate with the area rescues, fosters and shelters providing two adoption events per year to have a significant number of pets adopted in a short period of time. The enthusiasm of people that attend the event and visit not only the adoptable pets, but, the Subaru booth is priceless, they love the pet related items that are available and of course looking at the vehicle on display. Thank you Subaru for being our partner, friend and supporter.

WNY Furtastic Adopt a Thon
WNY Furtastic Adopt a Thon

Northtown Subaru Donates Over $59,000 to OCH - Kristen B

Through the "Share the Love" campaign, Northtown Subaru made the generous donation of $59,488 to Oishei Children’s Hospital. Northtown and Subaru representatives visited Oishei Children's Hospital to present the donation in June. The funds raised from this campaign will go towards enhancing patient experience and ensuring the clinical team has the tools they need to provide the best care each day. Generosity, community and compassion exemplify the efforts made throughout this campaign. With such a large donation, patients and families will benefit immensely and in more ways than one. We are so grateful to the "Share the Love" campaign and the continued support from Northtown and Subaru!

John R. Oishei Children's Hospital
Northtown Subaru Donates Over $59,000 to OCH

Subaru Loves To Care - Tiffany R

On Wednesday, July 24, 2019 the Western & Central New York Chapter of the Leukemia & Lymphoma Society and Northtown Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Roswell Park Comprehensive Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Northtown Subaru. This incredible act of generosity was warmly received by the team at Roswell who are thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Buffalo, NY community. Thank you Northtown Subaru!

Subaru Loves To Care